Mission:
Continuing studies departments are dedicated to lifelong learning. They open universities to adult learners worldwide, well beyond the traditional degree-seeking population. And, instructors are often industry experts rather than tenured faculty. That’s a fundamentally different setup than a traditional degree program, and it’s done through a unique model of enrollment, instruction, and support.
Salesforce Products:
- Education Cloud
- D2C Commerce
- Experience Cloud
- Marketing Cloud Next
- Data360
- Tableau Next
CHALLENGES:
Legacy Systems
Many continuing studies departments run on proprietary platforms that are outdated, inflexible, and expensive. Course scheduling, grading, evaluations, and transcript requests end up scattered across separate tools.
Two Enrollment Models
Most departments run open enrollment courses alongside certificate programs with prerequisites and required sequences. Running both models in one system means enforcing completely different rules for registration, progress tracking, and completion.
Limited Self-Service
Enrolling in, paying for, or managing a course often means staff stepping in, since the process isn’t seamless enough for students and instructors to handle on their own.
Compliance and Accessibility
Meeting FERPA and accessibility standards with systems that aren’t designed for it means manual reviews and one-off fixes instead of controls built into the platform itself.
SOLUTION:
D2C Commerce for the Public Catalog
Course browsing, registration, and transcript requests run through one commerce experience instead of a patchwork of forms.
Education Cloud to Run Two Models at Once
The platform enforces prerequisites and completion tracking for certificate programs, while keeping the rest of the catalog open.
Experience Cloud for Students and Instructors
Grading, evaluations, and transcript requests live in one portal, where instructors can also list new courses.
Compliance and Accessibility, Built into the Platform
Role-based access enforces FERPA and data policies, with portals meeting WCAG 2.2 AA standards by design.
PROJECTED ROI:
One platform replaces scattered, outdated systems
No manual reconciliation across the two enrollment models
Enrolling in, paying for, or managing a course is seamless, without staff stepping in
