Mission:

For more than 130 years, Lifeway Christian Resources has served as the world’s leading nonprofit provider of ministry resources for the local church. Founder, Dr. James M. Frost, envisioned a Christian publishing house to help churches teach, develop leaders, and create impact across the more than 160 countries on six continents.

Salesforce Products:

  • Sales Cloud​
  • Service Cloud​
  • Marketing​ Cloud
  • Salesforce Connect
  • OwnBackup

CHALLENGES:

Unrealized ROI: Purchased Salesforce 3 years ago but never went live

Self-implementation roadblocks: Limited internal expertise prevented full adoption

Siloed systems: Manual processes limited scalability and visibility across departments

SOLUTION:

Rapid go-live

Full implementation of Sales, Service, and Marketing Cloud in under 3 months

Faith-based digital experience

Enabled next-gen constituent journeys and ministry alignment

Integrated Salesforce Connect & OwnBackup

Ensured secure, scalable infrastructure

PROJECTED ROI:

+100% increase in platform utilization across departments

+100% increase in platform utilization across departments


90-day time-to-value from contract to go-live

90-day time-to-value from contract to go-live


+25% improvement in data accuracy and donor record completeness

+25% improvement in data accuracy and donor record completeness