Mission:
Focus on the Family is a global Christian ministry dedicated to helping families thrive. Through counseling, web resources, and a 1-800 Family Helpline, they provide practical support for couples and parents to strengthen marriages, raise children, and live out their faith.
Salesforce Products:
- Marketing Cloud
- Personalization
- MobileConnect
- Experience Cloud
CHALLENGES:
Disconnected systems: Inconsistent messaging across web, email, and mobile
Manual workflows: Campaigns and messaging lacked automation and scale
Limited personalization: Messaging not tailored to family life-cycle or behavior
No SMS capability: Missed opportunity for mobile-based family engagement
SOLUTION:
Multi-channel Marketing Cloud
with journeys, MobileConnect, and MC Personalization
Dynamic content and real-time tracking
across website, email, and SMS
Unified experience
for constituents via integrated marketing automation
Custom analytics and training
Empowering FOTF team to manage and evolve the platform
PROJECTED ROI:
+30% increase in family engagement through tailored messaging
-50% reduction in manual outreach workload
+20% increase in donor retention and resource utilization
