Recruiting Personalization & Engagement Accelerator

A real-time, behavior-driven recruiting experience that adapts to each prospective student across website, email, and SMS channels. This accelerator unifies website interactions, RFI submissions, and marketing engagement into a single profile —enabling highly personalized journeys powered by Marketing Cloud, Marketing Cloud Personalization, and Education Cloud.

Designed to improve yield, nurture prospects at scale, and deliver the right message at the right moment.

WHAT’S INCLUDED

Behavioral tracking across website, RFI, and email/SMS engagement

Real-time personalization on the website (content blocks, banners,calls to action)

Integrated RFI enrichment (updates profile immediately)

Automated multi-channel journeys (email, SMS, push)

Dynamic content based on program interest, geography, lifecyclestage, persona

Lead scoring using activity, engagement, and Data Cloud insights

Unified prospect profile across Marketing Cloud + Education Cloud

Personalized program recommendations

Event-triggered messaging (visit pages, start/stop application,deadlines)

KEY BENEFITS

Increased RFI→Application conversion

Higher engagement with programs of interest

Unified multi-channel messaging strategy

Real-time responsiveness to student behaviors

Reduces build time for personalization by 50–65%

Enables modern, consumer-grade digital experiences for prospective students

ADDITIONAL BENEFITS

Reduces foundational setup by 8–12 weeks

Accelerates downstream R&A / Success work

Ensures long-term scalability and governance

LET’S TALK ABOUT YOUR SALESFORCE GOALS

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Recruiting Personalization & Engagement Accelerator​

WHAT’S INCLUDED

Behavioral tracking across website, RFI, and email/SMS engagement​

Real-time personalization on the website (content blocks, banners,calls to action)​

Integrated RFI enrichment (updates profile immediately)​

Automated multi-channel journeys (email, SMS, push)​

Dynamic content based on program interest, geography, lifecyclestage, persona​

Lead scoring using activity, engagement, and Data Cloud insights​

Unified prospect profile across Marketing Cloud + Education Cloud​

Personalized program recommendations​