Mission:
Christian Care Ministry (CCM) is a faith-based nonprofit that empowers members to live out biblical principles through community-driven healthcare solutions. As part of their digital transformation, CCM sought to modernize their applicant and partner experiences through Salesforce Experience Cloud portals.
Salesforce Products:
- Sales Cloud
- Service Cloud
- Agentforce
- Data Cloud
- MuleSoft
- Experience Cloud
CHALLENGES:
Applicant Experience Gaps: CCM Applied portal caused stoppages, duplicates, and incomplete applications.
Partner Inefficiencies: HTF relied on a legacy leads-based system with merge conflicts and inconsistent workflows.
Technical Debt: Both portals were overly customized, limiting scalability and driving up costs.
SOLUTION:
Complete redesign and rebuild of CCM Applied portal
Streamlined applications, duplicate prevention, consent automation.
Complete redesign and rebuild of HTF Partner portal
Migrated to Account/Contact/Opp model, added security, reporting, and partner management.
Aligned with Salesforce standards
Reduced stoppages, simplified maintenance, and enabled scalable growth.
PROJECTED ROI:
+25% increase in completed applications
+15% increase in partner leads
-60% reduction in application stoppages
