Mission:
Antioch University provides learner-centered education to empower students with the knowledge and skills to lead meaningful lives and to advance social, racial, economic, and environmental justice. Antioch aspires to be a leading university offering learners and communities transformative education in a global context that fosters innovation and inspires social action.
Salesforce Products:
- Sales Cloud
- Data Cloud
- Marketing Cloud
- Personalization
CHALLENGES:
Challenging digital systems for admissions counselors
No personalization: website content was static and not personalized to what individual students needed
No proactive student assistance: it was impossible for Antioch to anticipate students’ needs and provide support where they needed it the most
A visible enrollment cliff approaching…
SOLUTION:
Predictive Recruitment Algorithms
to predict Likelihood to Submit, Likelihood to Melt, Program of Interest
Automated Task Assignment
to counselors when the system predicts a student needs help with an application
Proactive Website Content
showing a student’s admissions counselor and their contact information when the system predicts a student needs help
Customized Website Content
using Marketing Cloud Personalization, based on students’ unique browsing habits and predicted Program of Interest
PROJECTED ROI:
+70% increase in appointments booked
5% increase in submitted applications
Increased student time with admissions counselors
